What fantastic PR it has created! Instead of the same old, same old statistics and warnings, they’ve added a twist.
Some people have even submitted their own suggested messages. So far there have been over 200 “pun” messages, with countless viewers.ĭelDOT’s Facebook page began to get positive feedback from Delaware residents immediately. DelDOT spokespersons ever since have all said that the suggestion came from within their ranks (not from the top), and they gave it a try with immediate positive feedback from the public. But in 2017, DelDOT got a bit creative and decided to make the messages clever and humorous. Perhaps the most important messages remind drivers of the number of traffic fatalities that happen that year to date, alarming us enough hopefully to stay alert, mind the laws, be kind to other drivers and don’t speed, for example. One strip of tarmac between Balladonia and Caiguna doesn’t even have a single turn for 90 miles, making it one of the longest straight stretches of road in the world (not to mention one of the most boring). There are warnings about weather conditions, traffic accidents ahead, delays and active construction. The country is huge, so it shouldn’t surprise you to learn that the land down under has some equally epic roads. Let’s start with the serious messages that come across.
Do you find them humorous or annoying? And do you think the messages have an impact on drivers’ behavior? Well, according to Del DOT, the feedback they have received from residents and visitors alike indicate – if nothing else – it gets you thinking and makes you realize just how important rules of the road are, for ALL of us, driver and passengers.
